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MARKEING Autoři: Peter D. Bennett,... Kniha + kniha příkladů a testů Economics is about exchange- people, businesses, and other organizations exchanging one thing for another. Production is about making that something of value which is exchanged. Accounting is about recording and reporting exchanges. Marketing is about making those exchanges happen, and about establishing the environment in which they can happen. In the very crude economies that characterized human existence before the twentieth century, and that still do exist in many parts of the world, marketing is not central to exchange. But in our current economic order, which happily involves making many economic choices, the role of marketing is central. 1988, perfekt, 300 Kč. + Study Quite to accompany Bennet MARKETING, 271, 100 Kč. Cena suma sumarum cena je 400 Kč. xxx Mám tu na Bazošu ještě i další knihy podobné problematiky. xxx Do své objednávky mi napište: celé jméno, co objednáváte, kolik ks, adresu, adresu vaší balíkovny a číslo vašeho mobilu. xxx Váš zájem o osobní odběr v Brně-Židenicích mi napište hned ve svém prvním mailu.